Evo brings some lava lamp happiness in Out-of-Home first for Momentum Energy

The ‘Get Happy’ campaign, which has launched across Victoria, includes a unique, custom-built lava lamp inside a Citylight panel, located at the high traffic tram shelter on St Kilda and Commercial Roads in Melbourne.

Commuters can pass the time waiting for the tram by watching the gently bubbling lava lamp in the special fit-out tram shelter. An accompanying tram shelter wrap and floor decal creates a special semi-immersive space for commuters.

The aim of the campaign for Momentum Energy is to help buoy Victorians’ spirits as they go about their day with a positive, fun and joyful campaign.