Despicable Me 4
To celebrate the release of the new film "Despicable Me 4", Evo Technology created a 3D Jerry, to be discovered in the streets of Sydney and Brisbane.
Client
JCDecaux
Year
2024
Sydney and Brisbane enjoyed fun oversized additions from the world of the Minions. The campaign was born after the coming together of Universal Pictures Australia and Essence Media Com, in partnership with JCDecaux Australia and Evo Technology. The campaign is designed to promote the release of the film "Despicable Me 4".
The aim was to showcase an event that captured the attention of city dwellers. Jerry, one of the hero Minions from the film "Despicable Me" was created in supersize form, injecting a playful vibe to the city suburbs of Sydney and Brisbane.
